Publishing your story online and sharing it with the world has never been easier. But lower barriers to access have resulted in more competition for attention. And when it comes to social media, attention is everything. Whether you’re a student entrepreneur or a seasoned executive, building a strong personal brand is essential to succeeding in the modern economy. A strong online presence can create demand, mobilize people, and drive actions—outcomes that are integral to winning in our fast-paced, mobile-first, and largely digital world in which people's’ behaviours and expectations are always changing. In this class, you will learn how to construct the core elements of your personal brand, build and maintain a strong online presence, strategically promote yourself (and your organization) to others, effectively network, and authentically promote yourself without hesitation.
This class is mostly for people who want to discover, articulate, express, and build their personal brands online. But it’s just as valuable for those with relatively well-established presences, as it can serve as a refresher with new ideas and practical advice on how to improve. You’re doing incredible things. But are you telling people? Don’t leave it up to someone else to tell your story.
To complete the class, you'll just need a computer, some paper, and your favourite writing utensil(s).

Introduction

The Great Exhilarator

Telling Stories Is Human

Action 1: Identify Your Brand Perception

Action 2: Discover Your Reason For Being

Action 3: Articulate Your Value Proposition

Action 4: Select Your Channel Mix

Action 5: Complete Your Social Profiles

Action 6: Create A Personal Website

Action 7: Practice Social Listening

Action 8: Engage Meaningfully

Action 9: Build Thought Leadership

Do Things, Tell People.

Conclusion

Do Things, Tell People: The Power of Personal Branding

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Do Things, Tell People: The Power of Personal Branding

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Mobile

English

English